Since its debut in 1985, the Nike Air JordanNikeMichael Jordan, the Air Jordan brand has stood the test of time, evolving into a symbol of performance and style.

The Birth of a Legacy

Before Air Jordans, basketball shoes were primarily white and bulky. Everything changed when Nike signed rookie Michael JordanPeter MooreAir Jordan 1, featuring a bold black-and-red colorway that defied NBA uniform rules—leading to fines that Nike happily paid as a marketing stunt.

Despite initial controversy, the AJ1

Innovation and Iconic Models

Each new Nike Air JordanAir Jordan 3AJ11

Fans and collectors track every retro reissue, with rare editions fetching thousands on the resale market. To explore the vast collection, check out this detailed spreadsheet of Air Jordan releases, featuring styles spanning decades.

Cultural Impact Beyond Basketball

Beyond the court, Air JordansVirgil Abloh’s Off-WhiteZion Williamson

From Michael Jordan’s game-winning shots to TikTok unboxing trends today, the Air Jordan

Want to dive deeper into AJ’s evolution? Browse rare colorways and stats in this comprehensive Air Jordan product tracker.